The Gatehouse Blog: Jan 2018

Influencing our image: stop telling, start showing

With the speed at which the IC profession is evolving, it’s unfortunately little surprise that pre-existing stereotypes attached to our profession are still clinging on. Leanne Taylor, IC Manager at AXA UK and the IoIC’s Best IC Manager 2016, explains how she introduced a value-adding influencer programme and, in doing so, cemented the truly strategic […]

Bringing employees along on a journey of market-led change

Fundamental changes to the core systems, ways of working, and direction of marketing are all evolving to reflect the changing needs of customers. In this article, Nina Embra of Creative Minds Consulting explains how she navigated this rocky terrain for one of her clients. For almost a decade, it has been my job to help […]