The Gatehouse Blog: Jan 2019

Gatehouse gradings: the continuous feedback edition

If you’ve been reading our content for a while now, you’ll know that A) audits and insights are a core service offering of ours, and one we take very seriously, and B) there is nowhere near enough measurement going on in the internal communication industry. But with new tools launching left, right and centre, implementing […]

From cacophony to symphony: harmonising internal communications in Latin America at Mondelez International

Lisa Gibbons, Senior Director of Corporate and Government A airs for Latin America at Mondelez International, created a pan-regional communication platform to bring country communications in line and tune out the excess noise. Home to family favourites worldwide, Mondelez International is a multinational player in the global confectionery, food and beverage markets. Headquartered in Deerfield, […]

How to be more strategic: Know your audience

It’s time to turn our attention to another of the vital elements of strategic internal communication – arguably the single most important element, the audience. The role of the audience has been acknowledged since the very first thinking on persuasive communication. In Rhetoric, Aristotle presented his rhetorical triangle and proposed that communication has three elements: the […]