The Gatehouse Blog

Calling all financial services communicators – your opportunity to participate in groundbreaking research with CiB

Those of you who are Communicators in Business (CiB) members may well know that our agency, Gatehouse, has recently teamed-up with the professional body to launch a programme of communication research called State of the Sector.  The partnership is covered in the latest issue of Communicators magazine:  

 Download State of Sector – CiB

With CiB soon to be reborn as the Institute of Internal Communication (IoIC), we thought that now would be a great time to show our support by joining forces and delivering something that will be of real value to many of its members. The move follows a pilot State of the Sector study we ran last year in conjunction with PM Forum, which focused on professional services.

The first piece of research to carry the IoIC brand, the initial wave of State of the Sector 2010 will focus exclusively on the financial services sector – looking at the current state of employee communication and engagement in banks, building societies, credit card companies, insurers and other FS businesses.  As a sector that has been through the wars recently, it should be fascinating and enlightening stuff!

Our arrangement with CiB/IoIC covers a minimum of two State of the Sector reports and later in the year we plan to turn our attention to the public sector  – another interesting area to put under the microscope in the post-election period.

The State of the Sector research will combine quantitative and qualitative measures to build up a robust and useful insight into the state of IC within each sector – what channels and tactics organisations are using, how they resource the function, what messages they’re communicating, key issues and challenges and much more. 

An online survey will be used to collect key benchmarking data and we will also be undertaking a series of qualitative interviews with senior players and influencers operating in each sector.   

If you work as an internal communicator in the financial services sector and you’d like to participate in this research – either by completing a short benchmarking survey or by participating in the interviews – then please drop me a line or contact Tim Beynon at CiB (tim@cib.uk.com). 

The survey will take no longer than 10-15 minutes to complete and interviews will be face-to-face or over the telephone and are likely to last around 30 minutes. Needless to say, everyone who takes part in the research can opt to receive a free copy of either the full or abridged research reports.

Lee Smith, Gatehouse