The Gatehouse Blog: Ambassadors & Communication champions

Influencing our image: stop telling, start showing

With the speed at which the IC profession is evolving, it’s unfortunately little surprise that pre-existing stereotypes attached to our profession are still clinging on. Leanne Taylor, IC Manager at AXA UK and the IoIC’s Best IC Manager 2016, explains how she introduced a value-adding influencer programme and, in doing so, cemented the truly strategic […]

Bringing employees along on a journey of market-led change

Fundamental changes to the core systems, ways of working, and direction of marketing are all evolving to reflect the changing needs of customers. In this article, Nina Embra of Creative Minds Consulting explains how she navigated this rocky terrain for one of her clients. For almost a decade, it has been my job to help […]

At Deloitte, a Distinctive Way to Communicate a Distinctive Audit

As audit internal communications manager at Deloitte, Andrew Ball was tasked with the launch of the ‘Distinctive Audit’ internally – Deloitte’s new core audit product. Because it’s the Distinctive Audit, just from a communications perspective, I wanted the internal communications to feel distinctive. To feel different. So I used my communications champions as the key channel by which I […]

Selective Engagement: why attempts to communicate with all employees equally are futile

Should internal communication treat all employees on an equal basis? Mike Klein of Changing The Terms argues that ‘Selective Engagement’ – a technique that identifies the most influential employees in an organisation and focuses communication efforts on these individuals in priority – is a better choice for internal communicators. A common theme in internal communication […]

Improving line of sight at Sodexo

How do you turn 34,000 hard-to-reach employees into knowledgeable brand ambassadors? Senior Internal Communications Manager Christina O’Donoghue at Sodexo explains how. Sodexo is a global company. In the UK and Ireland we’ve got over 34,000 people working at over 1,850 sites. Our mission is to improve the quality of life for over one million customers […]

Creating employee ambassadors at Coca-Cola Enterprises

The following is an extract from the Journal of Internal Communication. See if you qualify for a free industry subscription at  Neil Jenkins is Director of Internal and Digital Communications for Coca-Cola Enterprises (CCE). Since 2013, he has played a leading role in developing and delivering CCE’s Ambassador programme – designed to help employees […]

How AVEVA conjured comms magic from its network of Ambassadors

The following is an extract from the Journal of Internal Communication. See if you qualify for a free industry subscription at AVEVA’s Debbie Install created a Global ambassador network to harness the passion of employees around the globe. AVEVA is a technology company. We create engineering, design and information management software that helps the […]

Leveraging top influencers to convey key messages

How do you get high-level messages across in large, global organisations and still make it relevant to every staff member? Global IC manager Arun Kayal shares his experience developing an ambassador network to build engagement in the field with the help of story-telling and video-enablement techniques. Being a leading global communications provider, our staff is […]

Communication champions – top tips

I was speaking to someone yesterday about the valuable role champions or networks can play in delivering great programmes and extending the reach of an over-stretched comms team. I’ve always found these volunteer networks to be really helpful. They can add value in so many ways – as your ‘eyes and ears’ in the far […]