The Gatehouse Blog: Storytelling & Messaging

Making Britvic Employees feel valued – Simplifying a complex reward system

Quite often in large companies, employees don’t know the total value of their employment package. Properly outlining and breaking it down can be a real driver of employee engagement. Harveen Gill, Reward Advisor at Britvic, explains how they created an individualised, engaging and easy to understand reward statement.  The challenges We offer employees a very […]

Meet Arthur: ACCA’s social enterprise platform

Channel Manager Sarah Moffatt explains how they brought back their first president, Arthur, as a social enterprise platform. ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. We’ve got approximately 1,400 employees in 98 offices around the world, with a variety of cultures. Internal communications is a relatively new function. […]

Coordinating global communications at Dentsu Aegis Network

Claire Goring, Global Head of Internal Communications at Dentsu Aegis Network, shares some insights into the operating model and a global network of communicators.   Dentsu Aegis Network is a global media, digital and creative communications group with 30,000 employees in 145 countries. Our team supports nine network brands and over 60 specialist/multi-market brands. This means […]

Driving for Excellence at IFDS

The following is an extract from the Journal of Internal Communication. See if you qualify for a free industry subscription at  Steve Hargreaves took employees on a journey from awareness to advocacy through a two-year communication campaign around a key company value. International Financial Data Services (IFDS) provides back-office services for investment management and […]

Our brand of education

The following is an extract from the Journal of Internal Communication. See if you qualify for a free industry subscription at  Headteacher Dr David Parry explains how research and branding are supporting the school’s development and helping make students and parents ambassadors of the institution. The Coopers’ Company and Coborn is a large and […]

Making it personal: How AXA uses communication psychology

The following is an extract from the Journal of Internal Communication. See if you qualify for a free industry subscription at Deborah de Satgé is Head of internal communication at AXA PPP healthcare. Here she looks into the communications psychology she applied, and the changes she made to increase engagement with HR communications, as […]

‘WOW’ Stories: How Ritz-Carlton Brings its Values to Life

Every day at 9.00am, every Ritz-Carlton property around the world gathers its staff. The Ritz-Carlton isn’t alone in doing this. But what’s different is that on Mondays, Wednesday and Fridays, the lineup has an extra ingredient – a ‘WOW story’…

To get your message across – fight back against “corporate speak”

Sometimes it can be tricky to promote a creative approach to communications or impose a different tone of voice. Corporate Communications Specialist Sharon Beattie discusses why it’s important to “make things stick” to get your message across. Softchoice is a technology solutions and services company. We have offices in Canada and the US. My background […]

How storytelling helps you to create ‘tamper proof’ comms

Storytelling is hugely popular now. But for communicators, stories have one overlooked benefit that nobody’s talking about: they can create a ‘tamper proof’ package that stops people meddling with your work. A very senior communicator I met last week described how ‘armchair editors’ constantly ruined her work: First she sends her work to Robert Robert […]

Is bad language ever a good communication tactic?

There have been at least two studies published this year that have touched upon the thorny issue of swearing in the workplace.  In the spring the Aziz Corporation conducted research which found that 36% of UK senior managers and directors accepted swearing as part of workplace culture. And this week a study by Norwich’s University […]