The Gatehouse Blog: Tools & techniques

Personas: Where efficiency meets empathy

As a company grows and grows, their reach spanning continents and cultures, the temptation to deliver ‘one size fits all’ communication increases. Arla Foods, one of the biggest dairy suppliers in the world, managed the inverse – to make their communication more intimate the bigger they got. Arla Foods is the largest dairy company in […]

Delivering a member-centric pensions website at Rolls-Royce

For over a century, Rolls-Royce has been a hallmark of quality as a world-leading manufacturer. Their pensions team wanted to bring the same level of quality to an online service and enhance the overall service provided to over 80,000 pension scheme members. Gallagher Communication explains how they made it happen. Rolls-Royce’s brand promise ‘trusted to […]

Treat your IC tools as internal products for sale

Have you ever considered what happens when you start treating your internal communication tools like your internal products and employees like customers? Maja Biernacka reflects on how internal communication practitioners can change their audiences’ attitudes towards IC solutions. Would you buy products that are not able to solve your problems, are difficult to use, or […]

Getting the most out of Microsoft Office 365

As Microsoft Office 365 continues to take organisations by storm, many internal communicators find themselves struggling to communicate the breadth and complexity of tools available to employees. Lucy Braun and Sergey Datsenko share their experience running a campaign to help employees of the United Nations Development Programme (UNDP) collaborate more effectively by leveraging the full […]

Stop starting from scratch when you write

All creative processes build upon something, so why should writing be any different? You can write faster and get people’s attention more easily if you use a ‘swipe file’ of ready-to-go stories, says Gatehouse’s Head of Content, Ian Harris. Everyone says that getting started is the hardest thing about writing. But what if you could […]

The growing pains of employee communicators

In the new world, internal communicators are business enablers, conversation facilitators and community connectors. In this article first published in the IABC magazine ‘Communication World’, Lee Smith looks back at the evolution of the IC function. Employee communication is a profession that’s gained a reputation for gazing in the mirror. A senior practitioner once described […]

Digging deep to reach UK Coal’s ‘gentlemen’ miners

Nikki Griffiths works for UK Coal, communicating to an audience of second and third generation miners at some of the UK’s largest coal mines. One challenge: some of her audience can’t read. UK Coal is a fairly traditional company. Until recently, anything that was not directly affecting the production of coal was seen as unnecessary! […]

Should you use jokes in leadership communication?

Humour is a strong weapon when it comes to landing important messages. Gatehouse’s Head of Content Ian Harris ponders its use. Somebody in a group I’m part of asked an interesting question the other day: should you use jokes in your leadership communication? Margaret Thatcher, the former British Prime Minster, was famous for flubbing jokes […]

Six questions to… Kate Jones, Head of Communications and Corporate Affairs at Tarmac Ltd

 In this issue, we meet Kate Jones, who was named Internal Communicator of the Year at the IoIC’s Icon Awards in November 2016. How did you get into internal communication? After a BA in English, I started my career as Editorial Assistant in a communication agency back in the 1990s. Internal communication wasn’t very evolved […]

The Magic of Sustainable Business Success

 Emotional Intelligence and Leadership: the magic of sustainable business success In September, Virginia Hicks and Alison Boothby from Comma Partners brought together some 30 heavyweight communication professionals to share their thoughts and experiences around introducing Emotional Intelligence as a part of their leadership communications strategy. Emotional intelligence is receiving significant attention at the moment in […]