Here’s a free article on crisis communication by Howard Krais, a friend and colleague of mine here at Gatehouse. The feature, published this month in the professional services marketing title PSMG, begins with some observations on the way US Airways handled the recent crash landing in New York’s Hudson River. He then goes on to discuss the lessons for professional firms and to provide a useful list of crisis ‘dos’ and ‘don’ts’. A nice piece which is, as always, expertly articulated by Howard. Enjoy.
PS- you might also find these previous articles from the Gatehouse team of interest.