I've just had my latest feature article published in PM Magazine, an international publication for marketers and communicators operating in the professional services field.
You can download it by clicking here:
In it I discuss the challenges of cross-selling services and provide some pointers on how firms might be able to create the right internal environment for it to happen more easily and effectively. There are also a wealth of practical ideas – brainstormed in a workshop I ran at the PM Forum conference last year.
Hope you find it useful and interesting.