The State of the Sector research reports which are produced annually by ourselves, in conjunction with the IoIC, continue to be extremely popular both within the industry and outside of it, with the latest report gaining a steady stream of media attention. So much so that last week we made our very first television appearance on PR Week’s monthly podcast to talk about our recently published State of the Sector Survey 2011 regarding IC within the public sector.
Simon was invited along with chief executive of the IoIC, Steve Doswell, to talk about the findings from the research. After spending several hours in make up, and making diva-like demands from the relative comfort of the green room, both Simon and Steve gave an assured performance.
The pair explained how more than one third of respondents said they had no dedicated internal communications budget with a further 27 per cent having less than £10,000 at their disposal. Continuing, they commented on why IC budgets are so low in the public sector and what these limitations mean for communicators and employees alike.
To view the podcast click the link below: