Strategy & Planning

Only half of internal communicators have a long-term strategy*. We help organisations deliver brilliant employee experiences that align to their organisation’s purpose, vision and strategy.

Informed by an unrivalled knowledge of global best practice and hands-on experience across a number of industries, our consultants provide you with the guidance, challenge and support you need to ensure your internal communication is built on a solid foundation.

(*State of the Sector report)


Internal communication strategy

A robust internal communication strategy helps clarify your value proposition to leaders, support your organisation’s vision and unlock more resource – making sure you are focused on where you add most value.

Communication plan

Any successful campaign or change programme is built on careful planning. We help you identify the best approach and develop comprehensive communication plans that:

  • Analyse your audiences, identify your stakeholder groups, explore their current understanding and how the programme will affect them
  • Outline your communication activities in each phase of the transformation
  • List tactics, channels and measurement

Change communication

Whether you need support with a change programme or transformation initiative, our teams can help with strategic consultancy - stakeholder analysis, communication plan, storytelling and narrative, creative delivery – visual identity, talking points and toolkits, leadership videos and animations, and impact measurement.

Employee Value Proposition

Developing a successful EVP takes time and commitment from all levels of leadership. We help organisations articulate the key components of their EVP – proposition statement, key messages and employer brand – and ensuring they are at the core of all other organisational processes, informing recruitment initiatives, supporting strategic HR priorities and driving overall business strategy.


Strategic narrative

A strategic narrative is a critical tool in your communications suite because it provides the ‘one version of the truth’ you need to effectively communicate your organisation’s strategy – creating clarity around what you’re doing, and how your people will play a part in delivering on your plans.

Line manager toolkits

Toolkits enable line managers to ‘walk the talk’ and effectively discuss key messages in a way that resonates with their teams. Our toolkits contain everything they need to spark a powerful team conversations. They can either be digital or a printed pack containing a user guide, story capture cards and conversation prompts.


Need some help?

If you have a specific brief in mind, or would like to chat through a particular challenge that you or your team is facing, why not drop us a line…

+44 (0)20 7754 3630