Our latest study found an increase in the use of social platforms inside businesses. However, despite a rapidly changing technological landscape, old fashioned talking remains the most effective way to communicate at work.
The research found:
State of the Sector shows that in 2017 face-to-face communication still reigns supreme in the workplace – with conferences, team meetings, road shows and town hall meetings all rated effective by more than 75% of those surveyed.
Team meetings remain the most widely used face-to-face channel internally, used by nine out of ten respondents – with a surprising 80% rating them as effective.
Our obsession with everything digital is certainly having a big impact in the workplace and this year we have seen real evidence that the communication landscape is changing and at a relatively fast pace. But, helpful as they can be, digital tools are no replacement for face-to-face communication and these old school channels are arguably becoming even more important when it comes to informing, engaging and inspiring employees.